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The Overview

FUTURELIFE® began in 2007 primarily as a social project to help improve the lives of malnourished and disadvantaged people in Sub-Saharan Africa, with the aim of creating the most nutritious product possible at the lowest cost and with total convenience.

More than ten years later and still, only FUTURELIFE® uses and leverages the knowledge, expertise and experience of a multi-disciplinary team of science and nutritional experts, together with a proprietary manufacturing process and a unique combination of essential nutrients and ingredients, including SmartMaize™ and MODUCARE, in a specially formulated recipe to manufacture its range of nutritionally smart food products (cereal, drinks, snacks etc.) that deliver ‘Smart Nutrition’ to South African families.

The Brief

Conceptualising, directing, and shooting original content for FUTURELIFE® South Africa.

The Scope
  • Concept development
  • Recipe development from scratch 
  • Planning and execution of shoots
  • Art direction of shoots
  • Prop sourcing
  • Photography
  • Videography
  • Video & photo editing 
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