PROJECT
Instant Pot
The Overview
Founded in 2010, Instant Brands is the creator of the Instant Pot® smart multi-cooker and other smart appliances that help you whip up healthy and delicious meals in an instant. Instant Pot® also happens to be the world’s No. 1 selling smart cooker.
The Brief
Conceptualising, directing, and shooting original content for the Instant Pot® and Instant Brands for the UK and South Africa.
The Scope
- Trends analysis and forecasting
- Advising on content and content strategy
- End-to-end project development and execution
- Concept of shoot
- Art direction of shoot
- Photography
- Videography
- Photo and video editing
- Photo format resolution with client
- Signoff
