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Instant Pot

The Overview

Founded in 2010, Instant Brands is the creator of the Instant Pot® smart multi-cooker and other smart appliances that help you whip up healthy and delicious meals in an instant. Instant Pot® also happens to be the world’s No. 1 selling smart cooker. 

The Brief

Conceptualising, directing, and shooting original content for the Instant Pot® and Instant Brands for the UK and South Africa.

The Scope
  • Trends analysis and forecasting
  • Advising on content and content strategy
  • End-to-end project development and execution
  • Concept of shoot 
  • Art direction of shoot 
  • Photography
  • Videography
  • Photo and video editing
  • Photo format resolution with client
  • Signoff
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