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The Overview

“Leonista” which means “Lion energy or Lion Person” is the first 100% Karoo agave spirit in South Africa made in the traditional Mexican way. The production process follows an age-old recipe used in Mexico to make agave spirits like Mezcal. It requires the agave plant to be cooked in smoke and fire, hence Leonista’s delicious smoky flavor, similar to that of a Mezcal. 

The Brief

Conceptualising, directing, and shooting original content for Leonista.

The Scope
  • Concept development
  • Recipe development from scratch 
  • Planning and execution of shoots
  • Art direction of shoots
  • Prop sourcing
  • Photography
  • Videography
  • Video & photo editing 
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