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PROJECT

Oreo via Saatchi MEA

The Overview

First introduced in the U.S. in 1912, Oreo has become the world’s top selling cookie and is enjoyed in more than 100 countries. 

M&C Saatchi was founded in 1995 and is now the biggest Independent Creative Agency Network in the World. Saatchi & Saatchi Middle East & Africa represents the M&C Saatchi Brand in the MEA area.

The Brief

Conceptualising, directing, and shooting original content within a team for Oreo in the Middle East. 

The Scope
  • Visual concept & art direction
  • Food styling
  • Recipe development
  • Shooting and editing point of sale imagery for the brand in the Middle East
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