PROJECT
Oreo via Saatchi MEA
The Overview
First introduced in the U.S. in 1912, Oreo has become the world’s top selling cookie and is enjoyed in more than 100 countries.
M&C Saatchi was founded in 1995 and is now the biggest Independent Creative Agency Network in the World. Saatchi & Saatchi Middle East & Africa represents the M&C Saatchi Brand in the MEA area.
The Brief
Conceptualising, directing, and shooting original content within a team for Oreo in the Middle East.
The Scope
- Visual concept & art direction
- Food styling
- Recipe development
- Shooting and editing point of sale imagery for the brand in the Middle East
